SEO Case Studies


White Label Charters was founded in 2010 by Hans Imran, and is an event management company that specialises in events on yachts and yacht chartering. Imran prides himself on providing unique solutions for those looking to celebrate special occasions or hold corporate events.

The Mission:

Mr Imran knew how important a high ranking on Google was for the success of a business, but had never tried search engine optimization before. He wanted to effectively increase his presence on Google, start competing for more clients in Singapore and expand his business. Looking for an advertising solution that would offer value for money and help him achieve more enquiries via email and phone, Mr Hans Imran contacted the team at SEO Agency.

How we helped:

After the client visited our website and obtained a free quote for SEO services, we discussed our services and terms. After agreeing to these terms in March 2013, 15 keywords were chosen that would help the business to be found on Google. We advised WLC on other directories and sources, and optimised their website in accordance with our extensive SEO checklist. Our team wrote SEO friendly content, which was approved by WLC and continuously refined services to ensure maximum exposure for the client’s business.

Before the 90 day guarantee had ended, WLC had already had an incredible 80% of their key phrases ranking on page 1 of Google. After 8 months of working with our SEO team, WLC has achieved a massive increase in leads, which has in turn resulted in more successful bookings.

“We are totally satisfied with the services provided by SEO Agency. From the initial meeting to presentation on how to improve ranking and to gain more sales for our company, SEO Agency have done a great job! White Label Charters highly recommend anyone out there to engage their services, as they are very proficient, friendly and helpful”.


A part of UpFrontLiving Pte Ltd, Danish Design are the exclusive distributor of a range of imported Scandinavian brands that are widely known in Europe. Brands include Holmris, Duba-B8, Frederica, Gubi, Northern Lighting and outdoor brands such as UK brand Gloster.


Having previously used Google AdWords with varying success for a number of years, the client was very aware of how important high rankings on Google were to their business. The client approached the team at SEO Agency in order to find a cost effective marketing solution that would make more of a positive impact in terms of leads and sales.

How we helped

After a free SEO quote was obtained, we negotiated with the client to develop 20 keywords that related to their business. In order to expand the client’s knowledge of SEO, we explained some recent changes in Google algorithms. We added Danish Design to a number of local online directories and researched their competitors.

An important part of the campaign was ensuring their website was SEO friendly and optimised. Our writers produced SEO friendly content and had it approved by the team at Danish Design. We tracked the progress of the campaign and provided monthly reports to client regarding their campaign’s performance.

At the end of the 90 day guarantee period, our team had gotten 50% of the keywords ranking on the first page of Google. After just 6 months, 15 out of 20 key phrases were ranking.

“SEO Agency was very quick and efficient in getting our keywords ranking up. In less than a month, 50% of our keywords were on page 1, of which 3 were top 5; this has resulted in great leads for us, which is fantastic! We are now expanding and about to open our second showroom, thanks heaps SEO Agency.”