Expand Your Online Retail Business with E-Commerce SEO
As online retail stores become increasingly common, it’s very important for businesses to make sure that they stand out from the crowd. Online shopping may be a global phenomenon, but if your online presence isn’t strong, then you might as well not exist.
If you are looking at selling goods online, there are a number of things you need to consider, with the first thing being your website. An e-commerce website, above all, needs to be user friendly. Potential customers need to be able to browse through products and find what they are looking for with ease, otherwise they are likely to give up and search elsewhere.
It’s also important to make sure that your site is professional in appearance. An aesthetically pleasing layout, visible contact details and a secure shopping cart build trust with potential customers, encouraging them to make a purchase. Many people are wary of online scams and illegitimate websites, and if your websites doesn’t present as trustworthy, customers will be less inclined to enter credit card details.
Lastly, you need to make sure that your e-commerce website can be found. This may sound simple, but it’s perhaps the most important aspect to consider. If your website is difficult to find, it’ll be very hard to make sales – it’s as simple as that.
So just how do you make sure that your site can be found? That’s where search engine optimization (SEO) comes in!
How SEO benefits e-commerce websites
When potential customers search for goods online, they will often utilise a search engine such as Google. As an e-commerce business, you want your website to achieve a high search engine results page (SERP) ranking when potential customers carry out a search using relevant key phrases. In short, this means your website will be placed directly in front of those who are actively searching for the products you have on offer.
When your website achieves a high SERP ranking for high traffic, relevant key phrases, it generally results in an increase in website traffic – and therefore sales.
For an e-commerce business, an online marketing campaign is all about targeting the right audience. SEO allows you to target those who are searching for the products you offer, however there are other marketing methods that work well in conjunction with this technique.
For e-commerce sites, Google Shopping is a great way to attract potential customers. In Google’s standard search results, you can choose to show searchers a preview of your products alongside your search result listing. For example, if you’re an online retailer selling women’s clothes, you can display a product listing for a popular dress alongside your result listing for search queries related to women’s dresses. This strategy gives potential customers a preview of your products before they even set foot on your website.
In addition to including products in your organic search result listings, you can also add your products to the Google Shopping search function. This function is designed for people who are looking for particular products (usually with the intent to buy or compare prices), and therefore adding your products to this search function can work to improve conversion rates.
Ready to boost your online presence and expand your e-commerce business? SEO Agency can tailor an SEO campaign to suit the specific needs of your online retail business.
Contact our team today for more information.