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Advertising works by actively exposing specific promotional material to interested consumers. Our minds remember information by constantly absorbing messages, embedding them into thought processes and recalling them when we feel it is necessary.
Digital advertising’s success is made up of the same elements—continuously ensuring your brand is in front of targeted audiences will ensure you are the first they seek out when they’re in need of products or services that you offer.
Getting to know remarketing
The power of Google Display Network plays a major role in the success of a remarketing strategy, by displaying your ads to people browsing sites elsewhere. This reinforcement process is fed to internet users who both consciously and subconsciously absorb the ads they are see around the web.
Consider this example: you head to a clothing site online that a friend recommended and choose to add a few items to your cart. After skimming the rest of the data, you click through to the checkout and see the total cost is a little too much over your budget. Instinctively, you turn away from the site. A remarketing strategy works by placing ads for the products you previously added to your dream shopping cart on other sites across the Google Display Network, encouraging you to return and finalise the purchase.
Ultimately, remarketing assists in converting prospective customers into actual customers, by encouraging them to come back to the site. Remarketing is a success when a brand’s message is fed through to the target audience.
The benefits of remarketing
Just like many other forms of digital advertising, remarketing grants you the ability to stay connected with customers and audiences who have, at one point in time, demonstrated an interest or investment in your business. Continuously targeting these internet users will ensure you remain at the forefront of their minds—a particularly vital component of business success in saturated markets.
Contact our team to find out more about how remarketing can benefit your current marketing strategy.