Singapore’s Most Trusted SEO Company
You’ve invested significantly in your business’s website. With an attractive modern design and outstanding functionality, it’s the perfect representation of your business online. Yet your site isn’t getting the traffic you need to drive brand awareness and sales. If you’re wondering why you aren’t getting visitors, it’s because your site isn’t appearing on the first page of search engine results for keywords and phrases related to your industry.
The solution? Search engine optimization.
Every day, Singaporeans do millions of searches on major search engines such as Google, Bing, Yahoo! and more. They look for information and news, but they also look for business information – both as citizens, and as businesspeople seeking partners in trade. You may be surprised at just how many people use search engines when researching everything from where to work out and have dinner, to who they should trust to handle their legal affairs, to which company to partner with for their shipping requirements.
Several studies have suggested that search engine users do not look past the first search engine results page (SERP). Instead, they’ll click on a few of the sites on the first page which catch their eye. Think of the last time you used Google or any other engine to look for anything; did you keep clicking through to page 2, page 3, page 4 etc.? Or did you select one or two, and click through? Even if you didn’t find what you were looking for with the search terms you entered, did you keep clicking through – or did you simply search again? The answer is clear – if you want to get your business website noticed, it has to be on that first page of results.
That’s where our SEO services come in.
As a leading SEO company in Singapore, we help businesses to get found online. Your SEO consultant will thoroughly analyse your site and the competitiveness of the industry in which you’re operating, as well as discussing your business needs and goals with you. With our assistance, you’ll get the best affordable SEO campaign, tailored to meet your needs.
The optimization process
Still wondering what exactly search engine optimization means? Basically, it’s the process of optimising – rearranging, perfecting, upgrading – a website, so that it meets search engines’ requirements to be ranked highly on SERPs. Sounds simple, but not if you want to get it right. Those search engine requirements are contained and expressed by the search engine algorithm, a mathematical formula used by the crawlers (also known as bots or spiders) to evaluate a site, assess its qualities, balance various aspects, and compare it to different sites. The algorithm takes into account several different variables. For example, it’s reported that Google uses around 200 (!) different ranking factors in its algorithm.
This means that, for SEO to be successful, the process has to address as many of these ranking factors as possible. However, this can be extremely difficult, as search engines don’t publish their requirements – techniques and approaches must be based on research.
Whilst the standards change over time, there are some basic strategies and tasks that are undertaken with every campaign. These can be divided into two categories: onsite strategies, and offsite strategies. Onsite is what’s changed on the site itself, whilst offsite is what’s changed off the site.
The first step in onsite optimization is making sure the website structure and the sitemap are clear, logical and easy to navigate. This can mean some rearrangement of information. Canonicalization – internal duplication of code – must also be addressed, for efficiency purposes.
Title tags must be edited to reflect the key words or phrases being targeted, as well as the content of the page, as these tags are one of the first things the search engines look at.
The content on the pages must also be unique, rich, informative, and highly relevant to the industry as well as to the individual business. Because search engines are trying to give users a quality experience, they look for sites with lots of well-written and arranged information, ideally including keywords and semantically related words.
The quality of the links pointing to a website gives search engines clues about how popular, authoritative and trusted the site is – and therefore how highly it should be ranked. As part of the optimization process, it is important to secure links from reputable sites in the same industry area. For the sake of balance, it is also a good idea to have offsite citations (mentions of a site without a link), as well as a connection to the business’s social media pages.
Why choose SEO Agency
We are the leading Singapore SEO firm for a reason: we get outstanding, consistent results for our clients. With a team comprised of the country’s most experienced online marketing professionals, as well as experts from overseas, we’re ideally placed to help you reach your goals through the right SEO service. Most importantly, we’ll help you achieve an outstanding ROI.
To find out more about how we can help you, call 6270 2193 now.